Apple’s iPhone Pricing Strategy Amid Record Revenue Growth

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2025-09-11 12:41:01

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Apple shares dipped slightly as the company unveiled its latest iPhones, with the Pro model's starting price rising to $1,099—a $100 increase from last year. The MOVE comes amid robust financial performance, with record fiscal third-quarter revenue of $94 billion, driven by a 13% surge in iPhone sales and all-time high services revenue.

The tech giant's installed base of active devices has reached new heights, signaling strong ecosystem loyalty. CEO Tim Cook highlighted growth across all geographic segments, positioning Apple for a price-supported product cycle. Investors are now scrutinizing early demand signals for the new lineup.

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